HumTech

For Businesses With Rising Lead Costs, Slowed Growth and Profit Plateaus

The Done-for-You Engine That Rewrites & Tests Your Website's Message So the Right Visitors Enquire and Convert

Optimus finds the message gaps on your page, writes optimal versions and tests them all at once on your live traffic. Our Optimisation team runs each test and interprets every result.

Takes 1 minute to complete. Find the biggest issues on your site, with actionable results, for free.

Minimum 15% conversion uplift or your money back (terms apply)

16+ Years Copywriting & Optimisation Experience Neuroscience Based Principles

Zenith Eco Solutions
Preston Estate Planning
All Seasons Energy
Diversity Energy Solutions
Kick
Optama Renewables
South Rings Energy
Live Well & Fully
Rural Energy Saving Grants
LMF Energy Services
Rachel Moises
HR Energy Solutions
Green Home Systems
SixthDivision
Eco Providers
Zenith Eco Solutions
Preston Estate Planning
All Seasons Energy
Diversity Energy Solutions
Kick
Optama Renewables
South Rings Energy
Live Well & Fully
Rural Energy Saving Grants
LMF Energy Services
Rachel Moises
HR Energy Solutions
Green Home Systems
SixthDivision
Eco Providers
Zenith Eco Solutions
Preston Estate Planning
All Seasons Energy
Diversity Energy Solutions
Kick
Optama Renewables
South Rings Energy
Live Well & Fully
Rural Energy Saving Grants
LMF Energy Services
Rachel Moises
HR Energy Solutions
Green Home Systems
SixthDivision
Eco Providers

Our intelligence powered RESG to the #1 Advertising Agency on

Cumbria Chamber of Commerce member

The only Human-Driven, AI-Assisted Engine Trained on 16 years of “in the trenches” optimisation experience, backed by 34 years of neuroscience research and validation

Professional services
Lead-capture rate
+40%
15.94% → 22.36%
Pharmaceuticals
Completed enquiry rate
+29%
17.06% → 22.05%
Tech services
Offer conversion rate
+74%
5.19% → 9.01%
Advisory
Return on ad spend
+48%
1.70× → 2.52×
Rachel Moises
Health coaching
Revenue per visitor
+336%
Sustained after test

Every result above landed inside 30 days

More Traffic Won't Fix It and Neither Will a Redesign… Because the Real Problem is What Your Page Actually Says

More traffic, faster pages and prettier designs don't change anything if your visitor doesn't have the right understanding.

If the page doesn't say the right message in the right order, they're gone.

You paid for them to show up and then… just leave.

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We provide world-class solutions for businesses of all sizes.

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Trusted. Innovative. Results‑driven.

Award-winning expertise across a range of sectors, delivering synergy and value at scale.

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See the exact message your page is missing, and what it's costing you.

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"finally, that's me"

Meet Optimus, The Human-Trained AI Software Increasing Conversions, Revenue and Profits

Human decision-making is complex. Before a buyer acts, their brain works through a series of ‘neural net’ questions. Optimus finds the gaps where your page fails to answer them, then rewrites and tests them to close those gaps.

os.humtech.ai/optimiser/demo/hartwell-cooke-lander Demo site
A landing page being analysed by Optimus
34 years of neuroscience research Thousands of studies aggregated Built into one intelligence

Most Businesses Don’t Realise How Much More Revenue They Could Make From Their Existing Traffic Just By Optimising Site Conversions

What changes when we increase conversion just 1%?

Same traffic, same price, twice the revenue

Measure Today Conversion up 1%
Unique visitors per month 15,000 15,000
Conversion rate 1% 2%
Leads up 100% 150 300
Cost per lead down 50% £100 £50
Close rate 50% 50%
Customers 75 150
Average order value £2,500 £2,500
Annual revenue £2,250,000 £4,500,000
Additional revenue per year +£2,250,000
Example figures for illustration.
Get My Landing Page Analysed →

Why Businesses Choose Us to Grow Enquiries From the Traffic They Already Have

Full Diagnosis of What Your Page Fails to Say

Optimus reads your page against 34 years of research into how people decide to buy, and pinpoints the exact questions your visitors are left asking.

Copy Written and Tested in One System

New variations and live multivariate tests, all in one place. Your headlines and value propositions are tested together on the same traffic.

Expert Interpretation on Every Test

Our team plans each test with you, refines any copy that doesn't fit your voice, performs quality control and explains every result in a debrief document.

More Enquiries, Same Ad Spend, Lower CPL

Every lift comes from visitors you already pay for, so your cost per lead falls as conversions rise.

Get Proof in 2 to 4 Weeks

Over 95% of experiments find a statistically proven winner within a month or less.

Insights You Can Use Everywhere

Each winning message shows what your buyers respond to. Use it in your ads, emails and sales conversations too.

Room to Scale Your Growth

When more visitors convert, each new customer costs less, so you can raise your budget and stay profitable at levels that used to lose money.

Copy Decisions Settled by Proof

No more debating headlines in meetings or relying on gut feel. Every change to your page is backed by results from your own visitors.

Team Gets Time Back for Other Priorities

No briefing copywriters, building test variants or reading statistics. Optimus and our team handle it, so your people can focus on running the business.

Smart Software That Runs the Tests and Real Experts Who Make Sure You Get Results

  1. 01 We plan your first test together You approve every variation, and anything that doesn't fit your brand, voice or compliance gets rewritten before launch.
  2. 02 Optimus tests it on your live traffic Headlines, subheadlines, value propositions and call to action, all tested at once. Watch it unfold on your dashboard.
  3. 03 We walk you through the results An intelligence debrief explaining what won, why it won and what it reveals about your buyers.
  4. 04 Your next test is ready Optimus proposes it inside your account, and we explain the thinking behind it. You approve, and your site continues to improve, month after month.
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Meet the Team

Chris Silver
Chris Silver
BSc (Hons) · Former NHS Psychologist
  • Built one of the UK's highest performing sales systems and the #1 Advertising Agency on Trustpilot
  • Scaled revenue 300% in 12 months in the renewables sector through pioneering conversion strategy
  • Specialises in CRO, Copywriting, Sales and Funnel Optimisation
Louise O. Knight
Louise O. Knight
BSc (Hons) Biomedical Science, MSc Bioinformatics
  • Built Optimus end to end: the platform, the testing engine and the statistics behind every result
  • Sole engineer behind the backend systems of the #1 rated Advertising Agency on Trustpilot
  • Specialises in AI engineering, statistics and experiment design
Our CRO Specialists
15+ years of CMO and conversion strategy experience
  • Build high-performance acquisition systems grounded in neural decision science and multivariate testing
  • Specialise in CRO, messaging strategy and customer acquisition, engineering demand that compounds over time

One Experiment Does the Work of a Dozen

One at a time
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Optimus
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4 weeks the other 11 months are yours

Traditional split-testing changes one thing at a time and takes months to see significant results. Optimus uses multivariate rotation methods to test your headline, opening lines, value proposition and call to action all at once, on the same traffic.

Similar to how AI can now beat any human chess player… our system can now beat any traditional testing software, and find high converting “message combinations” that would take 6 to 12 months with the usual split-testing approach.

95%+
of experiments find a statistically proven winner
15% to 336%
conversion lifts in the first month
2 to 4 weeks
to a proven, actionable result

How Optimus Compares to Other Options

In-house hireTypical agencyOptimus
Cost Your time, or an in-house copywriter at £7k to £12k a month £6k to £15k for full service A fraction of the cost of hiring in-house or an agency
Finding the problem Your best guess A strategist's audit Diagnosis built on published decision-making research, reviewed by our team
Efficiency Business hours only, plus sick pay, NI, HR and holiday Subject to availability and time delays Works 24/7
Writing new copy Limited to one person's skill set “Hit or miss” agency copywriters Writes evidence-based copy and tests it on your live traffic
How it's tested Usually one change at a time Usually one change at a time Every key element at once
Time to a proven result Usually months per test result Usually months per test result 2 to 4 weeks to test multiple parts
Your time required High Low Lowest, or none at all if you prefer
Understanding results You interpret the statistics Periodic reports A full intelligence report after every test
Design changes You handle them Sometimes included Optimus updates copy and advises on structural and design changes
Time commitment Recruitment, interviews, appraisals, bad hires Typically a multi-month retainer Monthly, or annual at a discount. Cancel anytime
If it doesn't work The cost is yours The cost is usually yours Your money back
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This Works for Any Business That Generates Leads or Enquiries, Sells Ecommerce, Provides Services, and Even Course Creators or Digital Offer Owners

Good fit
  • Understand the measurable impact of conversion rate on revenue
  • 3,500+ visitors/month
  • Sick of traditional agency performance
  • You suspect the site should convert better
  • You'd rather have proof than opinions
Not a fit
  • Pre-launch, no traffic yet
  • You just want more traffic
  • Believe pretty design converts more than proper messaging
Get My Landing Page Analysed →

We Take the Risk

15% uplift in 30 days, guaranteed

If we haven't lifted your conversion rate by at least 15% within 30 days, we keep working for a further 30 days, free. If we still haven't, we refund you in full.

Monthly

No tie-in. Cancel anytime, and no further payments are taken.

Annual

Your best price, committed for the year, and still covered by the full 15% uplift guarantee.

Your investment

Scaled to your traffic and what you're testing. We show you the maths on the call. A single point of lift usually covers the licence several times over.

Find Out Where Your Page Is Losing Money

Which page should we analyse?

Takes 1 minute to complete. Find the biggest issues on your site, with actionable results, for free.

Frequently Asked Questions

Why Optimus?

What makes you different from a CRO (Conversion Rate Optimisation) agency?

Faster results. Most CRO agencies rely on split tests, which change one element at a time and take weeks to show results. Only about 17% produce a statistically significant winner (Visionary Marketing, 2026). Optimus tests your headlines, subheadlines and CTAs together, covering hundreds of possible combinations in a single test.

A higher win rate. Specialist CRO agencies average a 33% win rate (Convert.com). Over 90% of our first tests find a statistically significant winner.

Combinations, not guesswork. A new subheadline might lower conversions on its own but win when paired with the right headline and CTA. Agencies testing one element at a time miss this. We optimise for combinations, never in isolation.

More revenue, not just more leads. A page can convert better while attracting customers who spend less. Optimus optimises for conversions and revenue, so you get buyers, not tyre-kickers.

Live within hours. Agencies often take weeks to plan a first test. If you’re paying for ads, you can’t wait. With Optimus, your first test can be running within hours of onboarding.

Pay only for results. Agencies charge a flat fee whatever the outcome. We take a percentage of the revenue lift we create, so you only pay when you profit.

Is Optimus better than a human CRO specialist?

In chess, the best players in the world haven’t beaten a top computer in a match for almost 20 years. Even Magnus Carlsen can’t beat Stockfish. Conversion optimisation is heading the same way. Optimus has outperformed our most experienced specialists every time.

That’s why we pair the two. Optimus finds what converts, and your specialist makes sure it fits your brand and business. Agencies without a system like this are relying on guesswork.

Why don't other agencies use the same system?

Because it’s ours. Optimus was built in-house and isn’t available to anyone else. It combines two things:

  • Cognivert, our intelligence built on 30+ years of neuroscientific research into how people make buying decisions.
  • A custom multivariate testing engine, with statistical models designed by our data science and statistics specialists to find real winners quickly and reliably.

Every test makes it smarter. The more data Optimus learns from, the further ahead it gets.

What experience does your team have?

Our team brings together specialists in conversion optimisation, copywriting, data science, behavioural psychology and neuroscience. Between them, they have backgrounds in academic research (bioinformatics) and clinical psychology in the NHS, plus over 20 years’ experience optimising sales funnels.

Do you have case studies or results from businesses like mine?

Yes, we’ve helped businesses of all sizes in various industries improve conversions and revenue. For specific details on outcomes by industry, see our case studies page.

How it works

What exactly do you test?

We start with your copy, the words on your page, because it has twice the impact of design on conversions (Unbounce, 2021). Optimus identifies which copy to test and generates the variations. Over time, your testing plan will extend to visuals, layout and other recommendations too.

How many combinations can you test at once?

It depends on your traffic: the more visitors you have, the more we can test. A typical setup tests 4 versions each of 4 page elements, for example 4 headlines, 4 subheadlines, 4 CTAs and 4 opening paragraphs. That’s 256 possible combinations. Rather than run every one, Optimus uses a statistical design that tests a balanced set of them and works out which combination wins. A standard split test compares just one new version against your original.

What if the test loses to my original page?

Your original page stays live throughout the test, so you’re never stuck with a version that performs worse. As the data comes in, Optimus moves traffic towards the stronger versions, and every loss teaches Optimus more about what your customers respond to, which shapes the next test.

Why do I need to test constantly?

Because what works today won’t work forever. The psychology behind why people buy stays the same, but the words and visuals that trigger it lose their effect as audiences see them again and again. Your ads wear out over time, and your page does too.

That’s why many new clients see big early gains: their page has usually been unchanged for months. Optimus keeps testing so your page keeps adapting to your customers, instead of slowly falling behind.

Should I avoid changing my ads during a test?

Ideally, yes, or at least let us know first. Your original page runs alongside the variations throughout, so seasonality and other outside changes affect every version equally and your results stay fair. But a big ad change can bring in a different type of visitor, who may respond differently. Keeping your ads steady means the winning version is the right one for your usual audience.

Will my visitors notice anything different?

No. Each visitor sees one version of your page and sees the same version every time they return, so they’ll never know a test is running. There’s no noticeable effect on load time or user experience.

Do you check my page displays correctly on mobile and desktop?

Yes. We review every variation on both mobile and desktop before it goes live, so your page looks right on every device.

What happens if something breaks? Does my page go down?

No. If Optimus ever has a problem, your original page loads automatically, so your site stays live and your customers won’t notice a thing. We monitor every test around the clock and will let you know straight away if anything needs attention.

Will testing affect my Google rankings?

Optimus changes the words on your page in the visitor’s browser. Your page’s address, structure and content stay the same. It usually loads in around half a second for UK visitors, and your page is never held for more than 1.5 seconds, so the effect on page speed is minimal.

Getting started

How much traffic do I need?

3,500+ unique monthly visitors to the page being tested: the full Optimus service. This is enough traffic to produce statistically significant results, so we can run our complete done-for-you service.

Under 3,500 unique monthly visitors to the page being tested: Launchpad. We give your page a full upgrade to make your funnel more efficient, so your ad spend goes further while your traffic grows. Launchpad is a one-off investment. If your page passes 3,500 monthly visitors within 12 months, we’ll credit what you paid towards the full Optimus service.

What platforms do you support?

Optimus works with all major website platforms and page builders, including WordPress, Shopify, Webflow, Wix, Squarespace, ClickFunnels and GoHighLevel, as well as custom-built sites. Setup takes just a few minutes, and we handle it for you.

What do you need from me to get started?

Just three things. Tell us which page you want to test and what counts as a conversion for you: a thank-you page, form submissions, button clicks or a sale in your CRM (you can track as many as you like). Add our short snippet to your site: we can install it for you, or send you a quick video showing how to do it yourself. Then approve the variations before your test goes live.

How long before I see results?

Your first test can be live within hours. Most tests reach a statistically significant result within 2–4 weeks, and higher-traffic sites get there sooner.

Working with us

Do I work with a team or is it just AI?

Both. A dedicated CRO specialist with over 15 years’ experience in copywriting and conversion optimisation oversees and runs your tests. Before anything goes live, we send it to you for approval, so every change sounds like your brand. Some clients prefer to skip this step and leave it to us, and that’s fine too.

Who approves the changes? Can legal or compliance sign off?

You decide. Every variant can go to whoever needs to see it, whether that’s you, your marketing team or your legal and compliance team, before anything goes live. If you’d rather be completely hands-off, we can skip approvals entirely.

How much of my time will this take each month?

As much or as little as you like. If you’re busy, you can leave us to it and simply review your weekly reports. If you’d like to be more hands-on with approvals and feedback, your dedicated point of contact will be available.

How do I know if it's working?

You’ll get weekly reports showing how each variation of your page is performing on conversions and revenue. At the end of each test, we send a full summary of the improvements made and a plan for your next test, for you to approve, if you’ve chosen to.

No extra meetings needed. But if you’d ever like to talk, you’ll have a dedicated point of contact who guarantees same-day replies during business hours.

Can I see what's being tested?

Yes. Your live dashboard shows every version being tested and how each one is performing, and you’ll get a weekly performance report too.

Does this replace my agency or copywriter?

It doesn’t have to. Optimus does the testing, so your team can spend more time on strategy and creative. Their ideas can go straight into your tests, so you find out quickly what works with your customers. If you’d rather hand everything over to us, we can do that too.

Pricing and guarantee

What does it cost?

You only pay for results. If we don’t deliver, you get your money back.

  1. Start with a 30-day Conversion Sprint. We work out what a 15% conversion uplift would be worth to you, based on your traffic, conversion rate and average order value. Your deposit is typically 20–30% of that figure.
  2. Our guarantee. If your page hasn’t increased conversions by at least 15% relative to your existing page within 30 days, we keep working for free for another 30 days. If we still haven’t hit 15%, we refund your deposit in full.
  3. If we hit it. Your monthly fee is then fixed at typically 20–30% of the uplift from your first sprint. It doesn’t rise as your results improve. We keep a test running at all times, so every further gain is yours to keep.
Can you test more than one page?

Yes, we can test several pages at once. Each page gets its own Conversion Sprint and the same guarantee: if it doesn’t reach a 15% conversion lift, you get your deposit back. We offer a discount on each additional page.

Can I cancel any time?

Yes, with 30 days’ notice. When you cancel, your page goes back to your original version, as the winning variations are served through Optimus. Your customer data is permanently deleted in line with data protection rules, including everything Optimus has learned about your customers.

Data, tracking and ownership

How do you track revenue if my sales happen offline or over the phone?

If a sale closes offline, your CRM or payment system can send it to us, including its value. We match it to the version that person saw using the email or phone number they gave on your form, within 28 days. If we can’t tell who it belongs to, we leave it out rather than guess.

What data do you collect, and who owns it?

Optimus stores a random visitor ID in the browser and records which version each visitor saw and whether they converted. If they type an email or phone number into a form, we keep only a scrambled (hashed) copy, used to link a later sale to the right version. You own your data; we process it for you under a data processing agreement.

Is it GDPR compliant? Does it need cookie consent?

We process visitor data for you under a UK GDPR data processing agreement. Optimus uses a cookie and a browser ID, so it should be included in your cookie notice, and we can help you word it.