Legal
Last updated: 14 September 2026
Hum Tech Ltd, trading as HumTech ("HumTech", "we", "us"), respects your privacy and is committed to protecting your personal data. This policy explains what we collect when you visit this website or ask us about Optimus, why we collect it, who we share it with, and your rights under the UK GDPR and the Data Protection Act 2018.
This policy covers visitors to humtech.ai and people who contact us through it, including anyone who asks us to book a call or requests a report. Our services are for businesses, and we do not knowingly collect data about children. Data we process on behalf of clients inside the Optimus platform is governed by the data processing agreement in the client's contract, not by this policy.
The controller is Hum Tech Ltd, trading as HumTech, a company registered in England and Wales, company number 17016552, registered office 10-12 Barnes High Street, London, SW13 9LW. We are registered with the Information Commissioner's Office as a data controller, registration number C1963415. For any question about your data, or to exercise your rights, email hello@humtech.ai.
| Category | Examples |
|---|---|
| Identity | Name, business name |
| Contact | Email address, phone number |
| Business | Your website address and what you tell us about your business when you enquire |
| Correspondence | Emails and text messages exchanged with us, including with our booking assistant |
| Technical | IP address, browser and device type, approximate location derived from IP |
| Usage | Pages visited, time on page, referral source, which version of a page you were shown |
| Purpose | Legal basis | What that means |
|---|---|---|
| Responding to your enquiry | Steps before a contract | Booking a call, preparing a report, discussing Optimus with you |
| Running and improving this site | Legitimate interest | Understanding which pages work, fixing errors, comparing versions of a page |
| Advertising measurement | Consent | Google Analytics and the Meta Pixel, only if you accept cookies |
| Following up after an enquiry | Legitimate interest | Contacting you about the thing you asked about. You can stop this at any time |
| Security and legal obligations | Legal obligation / legitimate interest | Preventing abuse of our systems, keeping records we are required to keep |
Your details are only ever used to discuss Optimus and HumTech's services with you. We do not sell them and we do not share them with anyone for their own marketing.
If you ask us to book a call, our booking assistant will text you from a UK number to agree a time. The assistant is software we operate, built on language models provided by Anthropic. It uses the details you gave us and the messages you send it for one purpose: arranging the call. The conversation is stored with your enquiry so the person you speak to has the context. You can end the conversation at any time by replying STOP, or by asking for a person instead.
No decision with legal or similarly significant effects on you is made automatically.
You can accept or reject the optional cookies using the banner when you first visit, and change your mind later by clearing cookies for this site in your browser, which brings the banner back. Rejecting them does not affect anything on the site.
We use a small number of service providers to run this site and respond to you. Each one processes your data only on our instructions and only for the purpose shown.
| Provider | What for | Where |
|---|---|---|
| HighLevel | Our CRM. Every enquiry from this site is stored here | United States |
| Vercel and Cloudflare | Hosting and delivering this website | United States, with servers worldwide |
| DigitalOcean | Hosting our own platform, analytics and booking assistant | United Kingdom and European Union data centres |
| Sakari | Sending and receiving the booking assistant's text messages | United States |
| Anthropic | The language models behind the booking assistant | United States |
| Microsoft 365 | Our email | United Kingdom and European Union |
| Google Analytics, if you accept cookies | United States | |
| Meta | The Meta Pixel, if you accept cookies | United States |
We may also share data with our professional advisers, and with authorities where the law requires it.
Some of the providers above are in the United States. Where your data leaves the UK, it is protected by the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, which each of these providers has in place, or by the UK's adequacy decision for the EU–US Data Privacy Framework where the provider is certified under it. You can ask us for details of the safeguard that applies to a particular provider.
| Data | Kept for |
|---|---|
| Enquiries and correspondence | Up to 3 years from our last contact with you, or for the life of the client relationship and the period afterwards that we are required to keep business records |
| Our own analytics | Up to 2 years |
| Google Analytics | Up to 26 months |
| Cookies | For the session, or up to 2 years |
If you ask us to delete your data sooner, we will, unless the law requires us to keep it.
To exercise any of these, email hello@humtech.ai with your name, your business, and what you would like us to do. We may ask you to confirm your identity. We respond within one month, or up to three months for a complex request, and we do not charge unless a request is clearly excessive or repeated.
Contact us first at hello@humtech.ai and we will do our best to put it right. You also have the right to complain to the Information Commissioner's Office: www.ico.org.uk, helpline 0303 123 1113.
Hum Tech Ltd (trading as HumTech)
Chris Silver (Director)
10-12 Barnes High Street, London, SW13 9LW
Email:
hello@humtech.ai
We update this policy when what we do changes. The date at the top is the date of the current version. If a change materially affects you, we will say so on this site.