The People Behind Optimus

Chris Silver
Chris Silver
BSc (Hons) · Former NHS Psychologist
  • Built one of the UK's highest performing sales systems and the #1 Advertising Agency on Trustpilot 2025-2026
  • Scaled revenue 300% in 12 months in the renewables sector through pioneering sales and outreach strategy
  • Specialises in sales, funnel optimisation and creatives
Louise O. Knight
Louise O. Knight
BSc (Hons) Biomedical Science, MSc Bioinformatics
  • Built Optimus end to end: the platform, the testing engine and the statistics behind every result
  • Sole engineer behind the backend systems of the #1 rated Advertising Agency on Trustpilot
Chris Rocheleau
Chris Rocheleau
15+ years CMO, Conversion Strategist
  • Builds high-performance acquisition systems grounded in neural decision science and multivariate testing
  • Specialises in CRO, messaging strategy and customer acquisition, engineering demand that compounds over time

Why It Takes All Three

How People Decide to Buy

Every diagnosis starts from 34 years of research into how buyers make decisions, so each variation answers the questions your visitors are actually left asking.

The Engine and the Statistics

Optimus tests your headline, opening lines, proof and call to action all at once on the same traffic, and only calls a winner when the statistics prove it.

Planning and Interpreting

We plan each test with you, refine any copy that doesn't fit your voice, and explain every result: what won, why it won and what it reveals about your buyers.

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